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Your ad here [electronic resource] : the cool sell of guerrilla marketing / Michael Serazio.

By: Contributor(s): Material type: TextTextSeries: Postmillenial popPublication details: New York : New York University Press, [2013] 2015)Description: 1 online resource (x, 227 pages )ISBN:
  • 9780814764947
  • 0814745474
Subject(s): Genre/Form: DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .S373 2013
Online resources:
Contents:
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
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Includes bibliographical references (pages 203-215) and index.

Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.

Description based on print version record.

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