Political marketing :
Mauser, Gary A.
Political marketing : an approach to campaign strategy / Gary A. Mauser. - New York, N.Y., U.S.A. : Praeger, 1983. - xiv, 304 p. : ill. ; 24 cm. - Praeger series in public and nonprofit sector marketing .
Includes index.
Bibliography: p. 281-297.
0030525918 (alk. paper) : $21.95
Campaign management.
Political campaigns.
Marketing.
324.7
Political marketing : an approach to campaign strategy / Gary A. Mauser. - New York, N.Y., U.S.A. : Praeger, 1983. - xiv, 304 p. : ill. ; 24 cm. - Praeger series in public and nonprofit sector marketing .
Includes index.
Bibliography: p. 281-297.
0030525918 (alk. paper) : $21.95
Campaign management.
Political campaigns.
Marketing.
324.7