Knowledge-based marketing
Chaston, Ian.
Knowledge-based marketing the 21st century competitive edge / [electronic resource] : Ian Chaston. - London : SAGE, 2004. - 1 online resource (xi, 274 p.) : ill.
Includes bibliographical references and index.
9781446211311 (ebook) : No price
Marketing.
Marketing--Management.
Knowledge management.
HF5415 / .C4845 2004
658.802
Knowledge-based marketing the 21st century competitive edge / [electronic resource] : Ian Chaston. - London : SAGE, 2004. - 1 online resource (xi, 274 p.) : ill.
Includes bibliographical references and index.
9781446211311 (ebook) : No price
Marketing.
Marketing--Management.
Knowledge management.
HF5415 / .C4845 2004
658.802