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Handbook of marketing and society

Handbook of marketing and society [electronic resource]. / Paul N. Bloom, Gregory T. Gundlach, editors. - Thousand Oaks, Calif. ; London : SAGE, c2001. - 1 online resource (xxii, 543 p.) : ill.

Includes bibliographical references and index.

ISBN: 9781452204765 (ebook) : No price

Subjects--Topical Terms:
Social marketing.

LC Class. No.: HF5414 / .H36 2001

Dewey Class. No.: 658.802

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