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Brand management

Brand management [electronic resource] / edited by Francesca Dall'Olmo Riley. - Los Angeles, [Calif.] ; London : SAGE, 2010. - 1 online resource (4 v.) : ill. - SAGE library in marketing . - SAGE library in marketing. .

Includes bibliographical references.

ISBN: 9781446260890 (ebook) : No price

Subjects--Topical Terms:
Brand name products--Management.
Branding (Marketing)

LC Class. No.: HD69.B7 / B7235 2010

Dewey Class. No.: 658.827

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