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Relationship marketing

Baron, Steve

Relationship marketing a consumer experience approach / [electronic resource] : Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles [Calif.] ; London : SAGE, 2010. - 1 online resource (viii, 202 p.) : ill. - Advanced marketing series . - Advanced marketing series. .

Includes bibliographical references and index.

ISBN: 9781446251096 (ebook) : No price

Subjects--Topical Terms:
Relationship marketing.
Customer relations.

LC Class. No.: HF5415.55 / .B375 2010

Dewey Class. No.: 658.812

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