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Using market knowledge

Using market knowledge [electronic resource] / Rohit Deshpand�e, editor. - Thousand Oaks, Calif. : SAGE, c2001. - 1 online resource (vii, 391 p.) : ill.

Includes bibliographical references and index.

ISBN: 9781483328607 (ebook) : No price

Subjects--Topical Terms:
Marketing research.
Marketing--Management.

LC Class. No.: HF5415.2 / .U85 2001

Dewey Class. No.: 658.8

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