Hands-on social marketing
Weinreich, Nedra Kline.
Hands-on social marketing a step-by-step guide to designing change for good / [electronic resource] : Nedra Kline Weinreich. - 2nd ed. - Los Angeles, [Calif.] ; London : SAGE, c2011. - 1 online resource (xiv, 309 p.) : ill.
Includes bibliographical references and index.
9781452224879 (ebook) : No price
Social marketing.
HF5414 / .W44 2011
658.8
Hands-on social marketing a step-by-step guide to designing change for good / [electronic resource] : Nedra Kline Weinreich. - 2nd ed. - Los Angeles, [Calif.] ; London : SAGE, c2011. - 1 online resource (xiv, 309 p.) : ill.
Includes bibliographical references and index.
9781452224879 (ebook) : No price
Social marketing.
HF5414 / .W44 2011
658.8