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Hands-on social marketing

Weinreich, Nedra Kline.

Hands-on social marketing a step-by-step guide to designing change for good / [electronic resource] : Nedra Kline Weinreich. - 2nd ed. - Los Angeles, [Calif.] ; London : SAGE, c2011. - 1 online resource (xiv, 309 p.) : ill.

Includes bibliographical references and index.

9781452224879 (ebook) : No price


Social marketing.

HF5414 / .W44 2011

658.8