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European business and marketing

European business and marketing [electronic resource] / edited by Phil Harris and Frank McDonald. - 2nd ed. - London : SAGE, 2004. - 1 online resource (xxxii, 302 p.) : ill.

Previous ed.: Paul Chapman, c1994.

Includes bibliographical references and index.

9781446219782 (ebook) : No price


Marketing--European Union countries.


European Union countries--Commerce.

HF5414.12.E9 / H37 2004

381.094