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Macromarketing - a global focus

Macromarketing - a global focus marketing systems, societal development, equity & poverty / [electronic resource] : edited by Stanley J. Shapiro, Mark Tadajewski and Clifford J. Shultz II. - Los Angeles, [Calif.] ; London : SAGE, 2009. - 1 online resource (4 v.) : ill. - SAGE library in marketing . - SAGE library in marketing. .

Includes bibliographical references.

ISBN: 9781446262382 (ebook) : No price

Subjects--Topical Terms:
Marketing.
Marketing--Social aspects.
Marketing--Moral and ethical aspects.

LC Class. No.: HF5415 / .M2157 2009

Dewey Class. No.: 658.802

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