Fables, fashions, and facts about advertising
Jones, John Philip.
Fables, fashions, and facts about advertising a study of 28 enduring myths / [electronic resource] : John Philip Jones. - Thousand Oaks, Calif. ; London : SAGE, c2004. - 1 online resource (xvii, 310 p.)
Includes bibliographical references and index.
9781452204611 (ebook) : No price
Advertising.
HF5823 / .J7172 2004
659.1
Fables, fashions, and facts about advertising a study of 28 enduring myths / [electronic resource] : John Philip Jones. - Thousand Oaks, Calif. ; London : SAGE, c2004. - 1 online resource (xvii, 310 p.)
Includes bibliographical references and index.
9781452204611 (ebook) : No price
Advertising.
HF5823 / .J7172 2004
659.1