Social marketing to protect the environment
Social marketing to protect the environment what works / [electronic resource] :
Doug McKenzie-Mohr ... [et al.].
- Los Angeles, [Calif.] ; London : SAGE, c2012.
- 1 online resource (xiv, 235 p.) : ill.
Includes bibliographical references and index.
9781483349466 (ebook) : No price
Social marketing.
Sustainable living--Public relations.
Environmentalism--Public relations.
Green marketing.
HF5414 / .S664 2012
659.2933372
Includes bibliographical references and index.
9781483349466 (ebook) : No price
Social marketing.
Sustainable living--Public relations.
Environmentalism--Public relations.
Green marketing.
HF5414 / .S664 2012
659.2933372