Resisting McDonaldization
Resisting McDonaldization [electronic resource] /
edited by Barry Smart.
- London : SAGE, 1999.
- 1 online resource (x, 261 p.)
Includes bibliographical references and index.
9781446217627 (ebook) : No price
McDonald's Corporation.
Consumer behavior.
Franchises (Retail trade)
Marketing.
Consumption (Economics)
Capitalism.
Fast food restaurants.
Industrial management.
HF5415.32 / .R475 1999
303.483
Includes bibliographical references and index.
9781446217627 (ebook) : No price
McDonald's Corporation.
Consumer behavior.
Franchises (Retail trade)
Marketing.
Consumption (Economics)
Capitalism.
Fast food restaurants.
Industrial management.
HF5415.32 / .R475 1999
303.483