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Services, marketing and management

Gilmore, Audrey.

Services, marketing and management [electronic resource] / Audrey Gilmore. - London : SAGE, c2003. - 1 online resource (215 p.) : ill.

Includes bibliographical references and index.

ISBN: 9781446215203 (ebook) : No price

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Management.

LC Class. No.: HD9980.5 / .G55 2003

Dewey Class. No.: 338.40688

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