Multimodality
Kress, Gunther R.
Multimodality a social semiotic approach to contemporary communication / [electronic resource] : Gunther Kress. - London ; New York : Routledge, 2010. - xvi, 212 p. : ill. (some col.).
Includes bibliographical references (p. [198]-204) and index.
ch. 1. Where meaning is the issue -- ch. 2. The social environment of contemporary communication -- ch. 3. Communication : shaping the domain of meaning -- ch. 4. A social-semiotic theory of multimodality -- ch. 5. Mode -- ch. 6. Meaning as resource : 'naming' in a multimodal social-semiotic theory -- ch. 7. Design and arrangements : making meaning material -- ch. 8. Multimodal orchestrations and ensembles of meaning -- ch. 9. Applying the theory : learning and evaluation ; identity and knowledge -- ch. 10. The social semiotics of convergent mobile devices : new forms of composition and the transformation of habitus / Elizabetta Adami and Gunther Kress.
Mode of access: World Wide Web.
9780203970034 (e-book : PDF)
Semiotics.
Communication.
Electronic books.
Multimodality a social semiotic approach to contemporary communication / [electronic resource] : Gunther Kress. - London ; New York : Routledge, 2010. - xvi, 212 p. : ill. (some col.).
Includes bibliographical references (p. [198]-204) and index.
ch. 1. Where meaning is the issue -- ch. 2. The social environment of contemporary communication -- ch. 3. Communication : shaping the domain of meaning -- ch. 4. A social-semiotic theory of multimodality -- ch. 5. Mode -- ch. 6. Meaning as resource : 'naming' in a multimodal social-semiotic theory -- ch. 7. Design and arrangements : making meaning material -- ch. 8. Multimodal orchestrations and ensembles of meaning -- ch. 9. Applying the theory : learning and evaluation ; identity and knowledge -- ch. 10. The social semiotics of convergent mobile devices : new forms of composition and the transformation of habitus / Elizabetta Adami and Gunther Kress.
Mode of access: World Wide Web.
9780203970034 (e-book : PDF)
Semiotics.
Communication.
Electronic books.