Choice-based conjoint analysis
Raghavarao, Damaraju.
Choice-based conjoint analysis models and designs / [electronic resource] : Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi. - Boca Raton : CRC Press, Taylor & Francis, c2011. - xi, 180 p. : ill.
"A Chapman & Hall book."
Includes bibliographical references (p. 171-176) and index.
9781420099973 (ebook : PDF)
Conjoint analysis (Marketing)
Consumers' preferences.
Choice-based conjoint analysis models and designs / [electronic resource] : Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi. - Boca Raton : CRC Press, Taylor & Francis, c2011. - xi, 180 p. : ill.
"A Chapman & Hall book."
Includes bibliographical references (p. 171-176) and index.
9781420099973 (ebook : PDF)
Conjoint analysis (Marketing)
Consumers' preferences.