Market research :
Hague, Paul.
Market research : a guide to planning, methodology & evaluation / Paul Hague. - 3th ed. - London ; Milford, CT : Kogan Page, 2002. - x, 278 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 253-266) and index.
0749437308
Marketing research.
658.83
Market research : a guide to planning, methodology & evaluation / Paul Hague. - 3th ed. - London ; Milford, CT : Kogan Page, 2002. - x, 278 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 253-266) and index.
0749437308
Marketing research.
658.83