The infinite asset :
Hill, Sam, 1953-
The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer. - Boston, Mass. : Harvard Business School Press, c2001. - xii, 238 p. : ill. ; 25 cm.
Includes bibliographical references (p. 207-220) and index.
1578512492
Brand name products--Management.
Brand name products--Management--Case studies.
658.827
The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer. - Boston, Mass. : Harvard Business School Press, c2001. - xii, 238 p. : ill. ; 25 cm.
Includes bibliographical references (p. 207-220) and index.
1578512492
Brand name products--Management.
Brand name products--Management--Case studies.
658.827