Sales promotion essentials :
Schultz, Don E.
Sales promotion essentials : the 10 basic sales promotion techniques-- and how to use them / Don E. Schultz, William A. Robinson, Lisa A. Petrison. - 3rd ed. - Lincolnwood, Ill. : NTC Business Books, c1998 - 231 p. : ill. ; 24 cm.
Includes index.
0844232394 (cloth) 0844233552 (pbk.)
Sales promotion.
658.82
Sales promotion essentials : the 10 basic sales promotion techniques-- and how to use them / Don E. Schultz, William A. Robinson, Lisa A. Petrison. - 3rd ed. - Lincolnwood, Ill. : NTC Business Books, c1998 - 231 p. : ill. ; 24 cm.
Includes index.
0844232394 (cloth) 0844233552 (pbk.)
Sales promotion.
658.82