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Global marketing management /

Keegan, Waren J.

Global marketing management / Waren J Keegan - 7th ed. - New Delhi : Pearson Education. c2002. - xxv, 617, : ill. ; 24 cm.

Includes index.

ISBN: 8178085860

Subjects--Topical Terms:
Global marketing

Dewey Class. No.: 658.83 / KEG

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