Product management /
Lehmann, Donald R.
Product management / Donald R. Lehmann, Russell S. Winer. - 4th ed. - New Delhi : Tata McGraw-Hill, 2005. - xii, 494 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072865989 0070603480
Product management.
658.56 / LEP
Product management / Donald R. Lehmann, Russell S. Winer. - 4th ed. - New Delhi : Tata McGraw-Hill, 2005. - xii, 494 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072865989 0070603480
Product management.
658.56 / LEP