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Mass customization :

Pine, B. Joseph.

Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreword by Stan Davis. - Boston, Mass. : Harvard Business School Press, c1993. - xxi, 333 p. : ill. ; 24 cm.

Includes bibliographical references (p. 301-322) and index.

0875843727 : $29.95


Competition.
Mass production.

658.575