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Global marketing management /

Keegan, Waren J.

Global marketing management / Waren J Keegan - 5th ed. - New Delhi : Prentice-Hall of India, c1995. - xix, 827, : ill. ; 24 cm.

Includes index.

ISBN: 8120309596

Subjects--Topical Terms:
Global marketing

Dewey Class. No.: 658.83

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