Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker. - 6th ed. - New York : Wiley, c2001. - xiii, 338 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0471415723 (pbk. : alk. paper)
Marketing--Management.
658.8
Strategic market management / David A. Aaker. - 6th ed. - New York : Wiley, c2001. - xiii, 338 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0471415723 (pbk. : alk. paper)
Marketing--Management.
658.8