Essentials of marketing
McCarthy, E. Jerome
Essentials of marketing E. Jerome McCarthy, William D. Perreault, Jr. - 5th ed. - Homewood, Ill. : Irwin, c1991. - xvii, 526 p. : ill. ; 27 cm.
Includes bibliographical references (p. 487-506) and indexes.
0256093237
Marketing.
658.8
Essentials of marketing E. Jerome McCarthy, William D. Perreault, Jr. - 5th ed. - Homewood, Ill. : Irwin, c1991. - xvii, 526 p. : ill. ; 27 cm.
Includes bibliographical references (p. 487-506) and indexes.
0256093237
Marketing.
658.8