Marketing
Zikmund, William G.
Marketing William G. Zikmund, Michael d'Amico. - 5th ed. - Minneapolis/St. Paul : West Pub. Co., c1996. - xxxviii, 784 p. : col. ill., col. maps ; 29 cm.
Colored maps on endpapers.
Includes bibliographical references (p. 745-754) and indexes.
0314062149 0314071709 (annotated instructor's ed. : alk. paper)
Marketing.
658.8
Marketing William G. Zikmund, Michael d'Amico. - 5th ed. - Minneapolis/St. Paul : West Pub. Co., c1996. - xxxviii, 784 p. : col. ill., col. maps ; 29 cm.
Colored maps on endpapers.
Includes bibliographical references (p. 745-754) and indexes.
0314062149 0314071709 (annotated instructor's ed. : alk. paper)
Marketing.
658.8