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Marketing research measurement & method /

Tull, Donald S.

Marketing research measurement & method / Donald S. Tull and Del I. Hawkins. - 6th ed. - New Delhi : Prentice Hall of India, c1993. - (various pagings). : 24 cm.

ISBN: 8120309618

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83

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