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Cross-Cultural business behavior :

Armstrong, Michel.

Cross-Cultural business behavior : Marketing, Negotiating and managing across cultures / Gesteland, Richard R. - New Delhi : Viva Books Pri. Ltd. , 2000. - 282 p. ; 24 cm.

ISBN: 817649156X

Subjects--Topical Terms:
Marketing Management.

Dewey Class. No.: 658.8

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