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Goldman, Seth K.

The Obama effect how the 2008 campaign changed white racial attitudes / [electronic resource] : Seth K. Goldman and Diana C. Mutz. - New York : Russell Sage Foundation, 2014. - 1 online resource (pages cm) - UPCC book collections on Project MUSE. .

Includes bibliographical references and index.

The impact of the Obama campaign on white racial attitudes -- Part I. Documenting change in white racial attitudes during the 2008 campaign -- Is the decline in white racial prejudice meaningful? -- Visions of unity: white perceptions of race relations -- Part II. Explaining change in white racial attitudes during the 2008 campaign -- The role of mass media in changing white racial attitudes -- Testing rival theories of media influence -- Part III. Epilogue: White racial attitudes after the 2008 campaign -- Whatever happened to the Obama exemplar? -- Implications for the study of racial attitudes.

ISBN: 9781610448246 1610448243

Subjects--Personal Names:
Obama, Barack.

Subjects--Topical Terms:
Post-racialism--United States.
Whites--Attitudes.--United States
Presidents--Election--United States--2008.

Subjects--Geographic Terms:
United States--Race relations--Political aspects.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: E906 / .G65 2014

Dewey Class. No.: 324.973/0932