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Spreadable media

Jenkins, Henry, 1958-

Spreadable media creating value and meaning in a networked culture / [electronic resource] : Henry Jenkins, Sam Ford, and Joshua Green. - New York : New York University Press, c2012. - 1 online resource (352 p.) - Postmillennial pop .

Includes bibliographical references and index.

Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally.

9780814743515


Social media.
Mass media--Social aspects.
Mass media and technology.
Mass media and culture.


Electronic books.

P94.6 / .J46 2012

302.23