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Marketing practices in developing economy :

Marketing practices in developing economy : cases from South Asia / edited by Ruby Roy Dholakia, Syed Ferhat Anwar, Khalid Hasan, (Foreword by Philip Kotler) - New Delhi : Butterworth-Heinemann , c2002. - xix, 308 p. : ill. ; 25 cm.

bibliographical references.

ISBN: 9788120337824

Subjects--Topical Terms:
Marketing -- Developing countries.Marketing -- South Asia..

Dewey Class. No.: 658.8

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