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Money for the cause

Rosen, Rudolph A. 1952-

Money for the cause a complete guide to event fundraising / [electronic resource] : Rudolph A. Rosen ; fundraising art and illustrations by Katie Dobson Cundiff ; foreword by Andrew Sansom. - 1st ed. - College Station : Texas A&M University Press, 2012. - 1 online resource (416 p.) - Conservation leadership series . - Conservation leadership series. UPCC book collections on Project MUSE. .

Includes index.

Why hold an event? -- The secret to successful event fundraising in good times and bad -- Organizing for success -- Learning the basics -- Event business plan -- Programs, policies, and procedures -- Negotiating agreements with service providers -- Creating the perfect setting -- Site selection, rooms, and setup -- Food service -- Entertainment and the master of ceremonies -- The mission and strategic speech making -- Publicity -- Donation acquisition -- Conducting the fundraising -- Tickets and other advance "sales" -- The live auction -- The silent auction -- Raffles and other moneymakers -- Putting it all together -- The big event -- Applying the rules and covering all the angles -- Laws, risks, and liabilities -- Tax matters -- Ethics and security -- Honing to a fine edge -- After the event -- Advanced techniques -- Where to go from here -- Nonprofit resources for nonprofits.

9781603447522 1603447520


Nonprofit organizations--Finance--Management.--United States
Charities--Finance--Management.--United States
Fund raising--Management.--United States


Electronic books.

HV41.9.U5 / R674 2012

658.15/224