Localization Strategies for Global E-Business /
Singh, Nitish,
Localization Strategies for Global E-Business / Nitish Singh. - 1 online resource (346 pages) : digital, PDF file(s).
Title from publisher's bibliographic system (viewed on 04 Apr 2016).
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.
9780511920226 (ebook)
Electronic commerce
International trade
Business networks
Internet marketing
HF5548.32 / .S563 2012
658.8/72
Localization Strategies for Global E-Business / Nitish Singh. - 1 online resource (346 pages) : digital, PDF file(s).
Title from publisher's bibliographic system (viewed on 04 Apr 2016).
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.
9780511920226 (ebook)
Electronic commerce
International trade
Business networks
Internet marketing
HF5548.32 / .S563 2012
658.8/72