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Consumer behavior /

Schiffman, Leon G

Consumer behavior / Leon G Schiffman; Leslic Lazar Kanuk. - 6th ed. - New Delhi, : Prentic-Hall of India, c1997. - 672 p. : ill. ; 22 cm.

Includes bibliographical references and Index.

ISBN: 8120312880

Subjects--Topical Terms:
Consumers Marketing

Dewey Class. No.: 658.8342

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