Seduction by contract
Bar-Gill, Oren.
Seduction by contract law, economics, and psychology in consumer markets / [electronic resource] : Oren Bar-Gill. - Oxford : Oxford University Press, 2012. - 1 online resource : ill.
Includes bibliographical references and index.
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
9780191751660 (ebook) : No price
Consumer contracts.
Marketing.
Consumers--Attitudes.
K1030
346.022
Seduction by contract law, economics, and psychology in consumer markets / [electronic resource] : Oren Bar-Gill. - Oxford : Oxford University Press, 2012. - 1 online resource : ill.
Includes bibliographical references and index.
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
9780191751660 (ebook) : No price
Consumer contracts.
Marketing.
Consumers--Attitudes.
K1030
346.022