Fusion for profit
Jagpal, Sharan, 1947-
Fusion for profit how marketing and finance can work together to create value / [electronic resource] : Sharan Jagpal ; with the assistance of Shireen Jagpal. - New York : Oxford University Press, c2008. - 1 online resource (xxviii, 636 p.) : ill.
Includes bibliographical references and index.
Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of Jagpal's points.
9780199870745 (ebook) : No price
Marketing--Management.
Marketing--Costs.
HF5415
658.84
Fusion for profit how marketing and finance can work together to create value / [electronic resource] : Sharan Jagpal ; with the assistance of Shireen Jagpal. - New York : Oxford University Press, c2008. - 1 online resource (xxviii, 636 p.) : ill.
Includes bibliographical references and index.
Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of Jagpal's points.
9780199870745 (ebook) : No price
Marketing--Management.
Marketing--Costs.
HF5415
658.84