Platform or personality?
Bittner, Amanda.
Platform or personality? the role of party leaders in elections / [electronic resource] : Amanda Bittner. - Oxford : Oxford University Press, 2011. - 1 online resource. - Comparative politics . - Comparative politics. .
Includes bibliographical references and index.
Campaign organizers and the media appear to agree that voters' perceptions of party leaders have an important impact in elections. This book examines voters' evaluations of party leaders in elections around the world and finds that leaders have an unmistakeable and consistent impact on voters' decisions at the ballot box.
9780191725593 (ebook) : No price
Political leadership.
Political campaigns.
Comparative government.
JC330.3
320.019
Platform or personality? the role of party leaders in elections / [electronic resource] : Amanda Bittner. - Oxford : Oxford University Press, 2011. - 1 online resource. - Comparative politics . - Comparative politics. .
Includes bibliographical references and index.
Campaign organizers and the media appear to agree that voters' perceptions of party leaders have an important impact in elections. This book examines voters' evaluations of party leaders in elections around the world and finds that leaders have an unmistakeable and consistent impact on voters' decisions at the ballot box.
9780191725593 (ebook) : No price
Political leadership.
Political campaigns.
Comparative government.
JC330.3
320.019