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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash. - 5th ed. - New delhi : Pearson, c2009. - verious paging. : ill. ; 25 cm.

Includes index.

ISBN: 9788131723173

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / MAM

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