Rural marketing :
Velayudhan, Sanal Kumar, 1955-
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. - 2nd ed. - Los Angeles ; London : Response, 2007. - 249 p. : ill. ; 22 cm.
Includes bibliographical references (p. [242]-249).
9780761935889 (hard back) 0761935886 (hard back)
Marketing--India.
Consumer behavior--India.
658.800954091734
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. - 2nd ed. - Los Angeles ; London : Response, 2007. - 249 p. : ill. ; 22 cm.
Includes bibliographical references (p. [242]-249).
9780761935889 (hard back) 0761935886 (hard back)
Marketing--India.
Consumer behavior--India.
658.800954091734