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Marketing Channels /

Stern, Louis W.

Marketing Channels / Louis W. Stern; Adel I. El-Ansary; Anne T. Coughlam. - 5th ed. - New Delhi : Prentice Hall Of India, c1998. - xiv, 576 : ill, ; 24 cm.

Includes bibliographical references and index.

ISBN: 8120311493

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 380.1

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