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Advertising management /

Tyagi, C L

Advertising management / C L Tyagi; Arun Kumar - New Delhi : Atlantic 2004 - vi, 436 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 8126902574

Subjects--Topical Terms:
Advertising--Management.

Dewey Class. No.: 659.1

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