Key Marketing Metrics :
Farris, Paul W.
Key Marketing Metrics : The 50 Metrics Every Manager Needs to Know [electronic resource] / - 2006.
9780273722038 9780273722045 9781282070936
Key Marketing Metrics : The 50 Metrics Every Manager Needs to Know [electronic resource] / - 2006.
9780273722038 9780273722045 9781282070936