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Marketing /

Zikmund, William G.

Marketing / William G. Zikmund, Michael d'Amico. - 4th ed. - Minneapolis/St. Paul : West Pub. Co.,. c1993. - 1 v. (various pagings) : col. ill., col. map ; 29 cm.

Includes indexes.

0314011323 (student ed. : recycled, acidfree paper) 0314013008 (teacher's ed. : recycled, acidfree paper)


Marketing.

658.8 / ZIM