Principles of marketing /
Lamb, Charles W.
Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992. - 1 v. (various pagings) : ill. ; 27 cm.
Includes bibliographical references and indexes.
0538813687
91026199
Marketing.
Marketing--Management.
658.8 / LAP
Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992. - 1 v. (various pagings) : ill. ; 27 cm.
Includes bibliographical references and indexes.
0538813687
91026199
Marketing.
Marketing--Management.
658.8 / LAP