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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund. - 8th ed. - Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003. - xxi, 744 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 0324181485 9812542922

LCCN: 2002022369

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / ZIE

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