Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. - Boston, Mass : Tata McGraw-Hill, c2007. - Various pagings p. : ill. ; 29 cm. - Irwin/McGraw-Hill series in marketing .
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references (p. 725-743) and indexes.
0070581940
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEA
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. - Boston, Mass : Tata McGraw-Hill, c2007. - Various pagings p. : ill. ; 29 cm. - Irwin/McGraw-Hill series in marketing .
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references (p. 725-743) and indexes.
0070581940
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEA