Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xix, 828 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0133591344 8120309596
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / KEG
Global marketing management / Warren J. Keegan. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xix, 828 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0133591344 8120309596
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / KEG