Marketing research :
Boyd, Harper W.
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch - 7th ed. - Delhi : All Indian Travellers Book. c1999. - xv, 816p. : ills.; 26 cm.
Includes index.
8185386161
Marketing research.
658.83 / BOM
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch - 7th ed. - Delhi : All Indian Travellers Book. c1999. - xv, 816p. : ills.; 26 cm.
Includes index.
8185386161
Marketing research.
658.83 / BOM