Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 7th ed. - New delhi : Prentice-Hall, c2002. - xxv, 617 p. : ill. ; 27 cm.
Includes bibliographical references and index.
8120320662
2001016317
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / KEG
Global marketing management / Warren J. Keegan. - 7th ed. - New delhi : Prentice-Hall, c2002. - xxv, 617 p. : ill. ; 27 cm.
Includes bibliographical references and index.
8120320662
2001016317
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / KEG