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Effective management for marketing /

Worsam, Mike.

Effective management for marketing / Mike Worsam - New Delhi : Butterworth-Heinemann, 2002. - x, 315 p. : ill ; 28 cm.

Includes index.

ISBN: 8176493309

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / WOE

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